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In this issue:
Article: "How to Multiply Your Freelance Work" by Brian Konradt
We often receive enquiries about what kind of work is posted on the site. As a result, a page of examples has been set up. Samples may now be viewed at www.writerfind.com/jobsamples.htm.
As you will see, much of the work can be done from anywhere in the world.
Writerfind is also attracting a good variety of work from a wide range of
countries, as shown by the feedback of subscribers.
Katherine Ross, for instance, wrote:
"I have four magazines that I write for on a regular basissubject matter:
renewable energy, fashion, business topics, marketing. This is all good bread and butter income. I have done a number of guest spots on ABC radio around Australia one of those led to a request to run an all day in-house workshop for an international company on writing to make an impact. That, in turn, has led to other workshops. Further afield, I have a client in New Yorkthat's copywriting and editing I have also had slots on CKNW radio in Vancouver (largest radio station in Canada). And I have had a couple of non-fiction editing jobs and am also currently ghosting a book for a Canadian publisher. All the above has come directly from the [Writerfind Profile]. I have had work from the job postings too...I guest lecture occasionally here in Melbourne on corporate writing and finding work as a freelancer..." Katherine Ross.
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How to Multiply Your Freelance Work by Brian Konradt
You can turn your $200 fee to write a press release into $2,000 to carry out an entire PR campaign simply by convincing clients to invest in campaigns, instead of individual assignments. Campaigns achieve better results and cost less in the long-term for clients, compared to individual assignments. And, of course, as the freelancer, you get paid much more for turning out a succession of assignments that assimilate a successful campaign.
Here's how to multiply your writing sales by convincing clients to invest in
long-term campaigns, instead of short-term individual assignments.
* Know the short-term and long-term results. A client approaches you to write a brochure. He may or may not know that his product can also benefit from other types of promotional pieces, such as ads, direct mail, news releases, websites, and so on, to sell his product or service. Your job is to educate the client. The brochure may be the first promotional piece in a consortium of promotional pieces. Here, you must know the short-term and long-term view results of the brochure.
The short-term results are the results the brochure will achieve for the
client; and the long-term results are the results the brochure will
achieve/contribute for the entire campaign. It answers the questions, "How do the results of this brochure fit into the entire campaign?" and "How can these results be strengthened with other forms of promotional materials?"
Show the client how a campaign, that's comprised of a succession of
assignments, can achieve ? and exceed ? his expectations and outsell and outdo the performance of a single assignment.
* Use "tie-in" services. Whenever a client approaches you with a single
assignment, ask yourself what tie-in services can supplement the single
assignment. A news release achieves better results when it's accompanied with a photo. And a press kit ? complete with press releases, photos, brochures, and company information ? can achieve better results than a single press release. All of these extra tie-in services can turn writing a single press release into multiple writing sales.
* Offer the "concept to completion" benefit. Instead of pitching yourself as a freelancer who can write newsletter copy, pitch yourself as a freelancer who produces newsletters, from copy to completion. You multiply your income by outsourcing parts of the job and delivering a finished product, not a piece of the product. You also can extend your "concept to completion" services by pitching yourself as a marketing consultant, in which you make recommendations to the client as to the best way to market the newsletter.
* Develop strong consultative skills. Besides selling your freelance services, also offer consulting services. Clients pay you to explain ideas, concepts, recommendations and turnkey solutions as to the best way to achieve the results they desire. Consulting with clients can lead to securing freelance work, since clients realize you have the skills and expertise to undertake the task.
* Know the future needs of clients. Clients come with present needs ? and
future needs. A client may hire you to write a newsletter now, but they'll
also consider you for future work if you know what their future needs are and how to fulfill them. The company may be ushering in a new product line, creating a new division within the company, sponsoring a charity event, or creating a website. All of these future events need a freelancer to do promotional writing and freelance work. That's you. Your job is to show clients how you'll address their future needs with solutions that'll increase their profitability and/or productivity. This is usually accomplished with a proposal through which you pitch yourself as the freelancer who has the solutions to undertake the future tasks.
* Use proposals to secure work. Proposals are an inclusive persuasion tool to convince prospects that you can increase their profitability and/or
productivity with your freelance services. Proposals specifically show the
client how you intend to achieve the desired results, the time and costs
involved, and why you and your solutions are the best choices to boost the company's profits.
* Adaptations. Any of your freelance writing services can be adapted for
websites, turning a single assignment into two assignments. Get paid to write a press release or brochure, and then get paid again to adapt the copy digitally.
* Add-on services, such as desktop publishing services, marketing consulting, compiling and selling media lists, and project coordinating can help multiply your work and your income.
Brian Konradt is a former freelance copywriter and graphic designer, and
founder of FreelanceWriting.Com (http://www.freelancewriting.com), a free web site dedicated to help writers master the business and creative sides of freelance writing.
Work currently posted on our public job board,
Proposal writer required.
(Posted to job board, 13 Oct. Location USA.)
I have regular jobs (quarterly) to be given to ghost writers and editors who have a flair for business style writing.
(Posted to job board, 10 Oct. Location Bangalore, India)
CROSSROADS TECHNOLOGY REPORT, a monthly online magazine, has opportunities for freelance writers with experience covering technology-related business throughout the Midwest, including start ups, venture capital, and established companies.
(Posted to job board, 7 Oct. Location: Midwest, USA)
(Posted to job board, 3 Oct. Location Beijing, China.)
Startup publishing company seeks interns for possible permanent placement.
(Posted to job board, 3 Oct. Location Atlanta, Georgia, USA)
Writing of a ISO17020 manual for a Fire Protection Company based in Wellington New Zealand
(Posted to job board 28 Sept. Location New Zealand.)
Writer and Editor for SouthAfricaBlog.com
(Posted to job board, 20 Sept. Location Cape Town South Africa.)
We are seeking a freelance PR person - someone that can write good press releases and enjoys following up and getting successful placement in New Zealand newspapers, magazines, TV and Radio.
( Posted to job board 16 Sept. Location New Zealand. Deadline 23 Sept.)
Are you enthusiastic, full of great story ideas, able to meet deadlines and
willing to help build an innovative news source exclusively dedicated to
high-quality first-person feature stories? Then you are the one we are looking for!
(Posted to job board, 15 Sept. Location anywhere.)
Blue Mountain Arts is interested in reviewing writings suitable for
publication on greeting cards.
( Posted to job board, 14 Sept. Location anywhere.)
New Magazine for Women Seeks Writers
(Posted to job board, 12 Sept. Location anywhere)
Writers and editors: Please remember to check the job board regularly, and
note also that to get timely access the full range of jobs posted at
Writerfind you will need to sign up for our fee-based mailing list service.
Jobs are posted to members of this mailing list immediately they come in. You
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© Writerfind.com, 2005.
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Last updated 19 May 2005 NZST