Susan Wills
Professional copywriter and editor with over twelve years of agency and in-house experience in Auckland, Sydney and London. Specialist in tone of voice, long copy advertising and search engine-optimised, engaging web content.

Local Availability: Not stated

Media Experience
Print, Web, Radio

Biographical Note
I started out as a copywriter in Auckland over twelve years ago. Since then, I've worked as a writer and editor for major brands in Sydney and London, including, but not limited to: British Airways, AirMiles, Fairfax, Sony, Radisson Hotels and Resorts, TIME Asia magazine, Hong Kong Tourism, Lloyds TSB Bank and Mirvac Property. Of course, I've also worked with umpteen just-as-important smaller clients - for whom I've done some of my best work.

I am particularly experienced with loyalty marketing, the travel and tourism market, high-end property and green marketing.

I have formal qualifications too: an Honours Degree in English Language and Literature, a Diploma in Travel Photojournalism, and a Diploma in Advertising. And I'm currently doing my Masters in Creative Writing.

I am available to work with advertising and marketing agencies, design agencies and directly with companies themselves. Ask me about:

• Brand tone of voice or style guide development
• Optimised AND engaging website content
• Direct marketing campaigns - both print and email
• Brochures (I've had several Copywriting Craft finalists in the Australian Catalogue Awards)
• Travel and tourism articles
• Lifestyle journalism (travel, architecture and interiors, fashion and food)
• Newsletters
• Packaging
• Corporate document editing

Contact Details
Auckland, New Zealand
Mobile: 0211 628 084

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