Sheridan Hornsby-Hunt
I’m a Software Sales and Marketing Communications specialist with knowledge of exporting. I write marketing and sales-ready communications that help business decision makers understand how technology helps solve business problems.


Local Availability: Anywhere


Media Experience
Print; Web


Biographical Note
I specialize in writing…

Case Studies/Success Stories

I interview your customers to get the facts about why and how they’re using your products and services to solve business problems, achieve goals and satisfy needs. I then write a plain-English but engaging case study/success story that will help your potential customers and most importantly, decision makers, understand the value of your offering and how it might help them in their business. The story is written from your customer’s perspective which brings the objectivity and credibility of an independent view to the process so your potential customers can confidently reference your existing customers without bias.

Product brochures and profiles

What I learn during the research & interview process can also be used to write customer-centric product brochures and profiles which communicate the actual value of features and benefits within a business context. This is a significant point of difference to the traditionally written product brochure which usually presents an exhaustive list of features and benefits and leaves decision makers struggling to figure out the business value of all 358 of the listed features.

What I also gather during the research & interview process and communicate to my clients is useful business development feedback directly from customers.

My specialist sector is Information and Communications Technology (ICT) - software

I have specialized knowledge of exporting companies, particularly software, which I gained within my role as Executive Officer of the New Zealand Software Association Inc. I have worked on a freelance and contract basis for several years with small to medium sized and start-up software companies.

I advocate leveraging the web as a branding, marketing & communications channel and sales lead generator at every opportunity. I have a sound understanding of usability and incorporate the concepts and principles of user-centred design into all publications. I also have a sound understanding of Search Engine Optimization and incorporate this into everything I write.

I also research, write, design and develop…

Qualifications & Professional Associations

Member of:


Published Writings

Article -- 'Web Readers Hate Hype’ ­- NZ Marketing Magazine and bzone.co.nz (now a channel on the Xtra website). Published 2002


Contact Details
Sheridan Hornsby-Hunt
+64 9 432 7223 | +64 21 763 892
shornsby-huntemail.jpg (5987 bytes)

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