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In this issue:
Proofreading and Editing Courses
Updates to Resources Site
How To Write Effective Copy For Your Company's Blog
By: Brian Konradt
Proofreading and Editing Courses
In the last newsletter we asked subscribers to provide information about courses on proofreading and editing. These are the responses we received:
Jenny Argante "The NZIBS offers a correspondence course for proofreaders, but the problem at present is that there have been no standards set, and therefore
recognition of the professional quality of such qualifications is dubious. The Journalists Training Organisation is presently preparing an editing course
that includes proofreading, and which is NVQ-related, earning proper recognition and credits towards a degree or tertiary diploma. It is hoped this course
will be offered online."
Jen Saunders "I've been looking at several course providers for proofreading and editing. This one has a website that is very clear and well presented. The
proprietor of the company was quick to answer my queries. The company is called Emend Editing and the site is www.emendediting.com. Even better it's an
Australian company so the content is appropriate [for Australians]. Hope this is useful and thanks for your newsletter."
Andy Owens "The company Chapterhouse is one of the two leading companies for proof-reading courses. The other is PTC. They should both have websites. They
offer correspondence courses in both proof-reading and copy-editing and are surprisingly inexpensive!"
Kathy Hunter "In response to your readers' queries on proofreading and editing courses:
There's a NZ Institute of Business Studies course for editing and
Whitireia offers modules of their Diploma in Publishing that can be taken
part-time online - one of these is Editorial, covering manuscript
assessment, editing and proofreading.
Don't know about the NZIBS courses, but there's some good feedback coming
through about the Whitireia one.
And an interesting article about an Australian proofreading course here:
Other information on writing and editing courses can be found at:
Writerfind.com is succeeding in finding work and contacts for writers from many countries. Here's a sample of the comments we regularly receive about how the
site is working for our subscribers:
"You may be interested to know that in the two years I've subscribed to Writerfind, most of the new clients who have found me via my listing are
organizations right here in Austin, Texas." Martha Collins, USA
"Thanks again for an excellent service. I continue to be contacted by people who found me via Writerfindmy listing pops up pretty high on the list in a
Google search, thanks to your efforts." Cathy Chatfield-Taylor, USA
"I've found the direct service provided by Writerfind since I joined in March 2002 to be excellent. In fact, the business gained from Writerfind has
generated approximately 40% of my income over the last 9 months. This has been a real fillip to my freelancing efforts. Cheers, Writerfind!" Chris Ford, New
"I have four magazines that I write for on a regular basissubject matter: renewable energy, fashion, business topics, marketing. This is all good bread and
butter income. I have done a number of guest spots on ABC radio around Australia one of those led to a request to run an all day in-house workshop for an
international company on writing to make an impact. That, in turn, has led to other workshops. Further afield, I have a client in New Yorkthat's copywriting
and editing I have also had slots on CKNW radio in Vancouver (largest radio station in Canada). And I have had a couple of non-fiction editing jobs and am
also currently ghosting a book for a Canadian publisher. All the above has come directly from the [Writerfind Profile]. I have had work from the job postings
too...I guest lecture occasionally here in Melbourne on corporate writing and finding work as a freelancerI always give Writerfind a plug..." Katherine
"Writerfind [is] simply excellent and doing its job more than what could be expected. It is thanks to you that I have become the editor of a website...
www.websouthasia.com." Dipankar Chakrovorty, New Delhi, India
More comments may be found at http://www.writerfind.com/testimonials.htm
Advertise here and reach over 7000 subscribers.
Contact email@example.com for more information on advertising in this newsletter.
Updates to Resources Site
Our resources pages have recently been updated and extended. The "trends and tips" which can be found at http://www.writerfind.com/resources/
The Technical Writer as Designer
This article is on the topic of visual design, and how writers can learn and apply the elements of visual design to enhance their message and the appeal of
their written documents. According to the author, Beverley Stevens, good visual design can be learned without the need to attend formal courses in graphic
The Business of Working from Home
This article has been kindly contributed by Heather Douglas of Home Business New Zealand Ltd. It provides advice on running the business side of your
writing, and will be particularly useful for freelancers who work from home.
Overseas Work: Arranging Payment
Advice on how to ensure you get paid in a timely manner when working with overseas clients.
Freelance Writers' Earnings Surveys
The results of a survey conducted on the Writerfind.com site in July 2000, along with some links to surveys that have been conducted by others.
The Secrets of Having an Abundance of Freelance Work
Is it better to be a generalist or a specialist? In this article, Chet Dembeck argues that freelance writers need to become specialists in order to get the
Interview with a Ghostwriter -- Clifford Thurlow
Training Courses for Writers
Courses in Journalism (Freelance), Creative Writing, Technical Writing, Editing, Journalism, PR /Corporate Communications
NZ Writing Courses - Editing, Proofreading and Technical Writing (Discussion - Various Contributors)
Publishing E-Books: The Promises and the Perils
Selling Information on the Internet: Email and Ezines
Selling Information on the Internet- Email and Ezines, Part II: Interview with Allan Gardyne
Successful Authors Move Online: Interviews and Progress Reports
We will be interviewing authors who have recently started selling their books on-line. The idea is to gain a realistic view of what can be achieved through
Writing Opinion Pieces for Major US Newspapers
Teaming Up with Local Printers for Freelance Work
Report - 10 Ways to Promote Your Book without Paying ... Much
How to Create a Multi-Functional Newsletter to Promote Your Freelance Business and Secure More Work
9 Essential Secrets You Must Know Before You Sell Your Copywriting Services to Small Local Businesses This Year!
How to Multiply Your Freelance Work
Work currently posted on our public job board,
** Inkwell Editorial (InkwellEditorial.com) is in need of FREELANCE graphic designers, web designers and copywriters (especially those who specialize in
technology, health, finance and marketing).
(Posted to job board 11 Aug. Location anywhere.)
**I am currently looking for home and garden free lance writer.
(Posted to job board, 24 July.)
**Looking for editors and writers to be based in India: to help develop a series of insider's travel guides for undiscovered Indian states.
(Posted to job board, 21 July. Location India.)
**OnlineFraudMagazine.com seeks contributors.
(Posted to job board, 19 July. Location anywhere.)
**I am looking for Australian-based writers for a new magazine called Executive PA.
(Posted to job board, 19 July. Location Australia.)
Writers and editors: Please remember to check the job board regularly, and
note also that to get timely access the full range of jobs posted at
Writerfind you will need to sign up for our fee-based mailing list service.
Jobs are posted to members of this mailing list immediately they come in. You
can sign up at www.writerfind.com/premiumjobs.htm
How To Write Effective Copy For Your Company's Blog
By: Brian Konradt
Weblogs, more commonly known as blogs, are spreading feverishly across the Internet. According to Robyn Aber of Cisco Systems Inc., about four million blogs
populate the Web. Though most private individuals maintain blogs, many companies are beginning to launch company blogs to communicate and interact with their
clients, customers, and the public.
How can you create a company blog that outshines and outlasts every other blog? And how do you hypnotize readers to keep coming back? This article provides
tips to write effective, attention-arresting blog copy and shows how you can develop reader and customer loyalty.
1. WRITE CONVERSATIONALLY.
The most engaging blogs speak to their audience in a casual and conversational tone. A big benefit of a blog is its ability to speak to readers in a way that
is personal, candid and straightforward. Write your blog the same way youd speak to your audience, face to face. The personal element is almost always what
attracts people and keeps them coming back to your blog.
Amy Joyce of the Washington Post says, Web logsor blogsstarted as a way to talk about new technologies, vent about life and interact in a no-holds-barred
forum. Since blogs became the next big thing, an increasing number of companies have come to see them as the next great public relations vehiclea way for
executives to show their casual, interactive side. But, of course, the executives do nothing of the sort. Their attempts at hip, guerrilla-style blogging are
often painedand painful.
To avoid this pitfall, simply be yourself. The best blogs reveal the interests, opinions, and personality of the writer. Your perspective, personal and
professional, is unique in all the world. Let it shine through, and your blog will automatically be one-of-a-kind. An interesting blog will bring back
customers again and again and will generate priceless interest in your company.
2. TELL STORIES.
Readers want to know things they already dont know about your company. They want to know what the products, services, people, challenges, and innovations in
your organization are really like. If you give them a glimpse of the inner workings, express your opinions boldly, and tell engaging stories, you will foster
reader interest and loyalty. In a biography, both interviews and quotations usually are the most intriguing parts. Think of your company blog as a business
biography. Personalize it with your unique thoughts and perspective.
3. MAKE IT PERSONAL.
Write about what you know. Draw from your expertise to inform the public about the finer points of your business. Detailing development ideas, setbacks,
successes, and reactions reveals the human element and engages the reader. Its fine to talk about new products and innovations, but blogs devoted mostly to
marketing and promotion are the most boring and least popular of company blogs. Make these topics more appealing to readers by framing such announcements
with personal impressions and insights. Customers want to feel a kinship with the brand. Letting them in on the details of your business will make them feel
part of your company culture and increase the chances of their lifetime loyalty.
4. UPDATE FREQUENTLY.
Once you have established a good reader base, offer new insights regularly to reward surfers for coming back. Not only does this provide more information and
exposure, but it also reflects that your company is active and on top of things. Link to current articles from other sources to keep readers abreast of
developments in your sector. A rarely-updated blog feels stale and tired. This is not the reputation you want your company to have!
5. ADHERE TO COMPANY RULES.
You are personally responsible for whatever material you publish on your company blog. Respect the confidentiality of your organization and employees. Though
you may express disagreements or concerns, do not make personal attacks or use the blog to air petty complaints. Do not reveal proprietary information; and
avoid discussing revenue, share price, or other financial statistics. Observe copyright law, and quote sources as you would in any other document. Make sure
what you write in the company blog reflects the companys goals. Keep in mind the ultimate goal of most company blogs is to increase visibility and promote
the exchange of information. While most companies allow and encourage blogging on company time, you should avoid letting your writing time interfere with
your regular workload.
6. WRITE GRAMMATICALLY.
Finally, make sure that what you write is grammatical. Your blog entries reflect your company, and you want to give the best possible impression of the
organization and its personnel. The Internet is rife with bad English. Though blogs tend to be relaxed in tone, it is no more appropriate to ignore standard
English than it is to wear flip-flops and swimming trunks on casual Friday. Use a program like StyleWriter ( http://www.StyleWriter-USA.com ) or White Smoke
( http://www.WhiteSmokeSoftware.com ) to find and fix embarrassing grammar mistakes and help you write like a pro.
A company blog is an excellent tool for promotion, communication, and information. The tips outlined here will help elevate your blog and generate traffic
and interest. Good luck, and welcome to the wonderful world of blogging!
For more articles on business writing and writing for blogs, visit http://www.ElectronicWritingCourse.com or http://www.ReadabilityFormulas.com and click on
About the Author:
BRIAN KONRADT is a freelance writer and founder of http://FreelanceWriting.com (http://www.freelancewriting.com), a free web site to help writers master the
business and creative sides of freelance writing; he also is founder of http://BookCatcher.com (http://www.bookcatcher.com), a free website to help authors
promote their books.
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Last updated 20 Nov 2006 NZST