An award-winning writer, with more than 25 years experience in journalism, public relations and corporate writing. Well-crafted words communicate your message clearly and persuasively, in brochures, newsletters, websites, corporate profiles, submissions, manuals and media kits.
Local Availability: Based in Melbourne, but has worked for clients around Victoria, in Sydney and Canberra. .
Pam Kershaw has more than 25 years experience as a journalist, editor, public relations consultant, corporate writer and advertising copywriter. She has qualifications in journalism and workplace training, and has experience in sectors including:
- Food and wine
- Market research
- Property development
Pams varied writing background means she understands the different approaches and writing styles required for a hard-news media release, a corporate newsletter, a sales brochure and a compelling award entry or submission. She is a strategic thinker, ran her own public relations consultancy for 12 years and continues to provide public relations services through her associates.
Pam has written for a wide range of clients, including Diners Club, Telstra, Westpac, Sofitel Melbourne, Europcar, Kids Help Line's BisiNetwork, Connex Melbourne, Quest Apartments, Warburn Estate, Sovereign Hill, Meinhardt Engineering, Bensons Property Group, Mornington Peninsula Tourism, the Public Transport Ombudsman (Victoria), Mariner Travel, Aurora Finance Group, Hickory Developments and the Canberra Institute of Technology.
Her work includes:
- Newsletters (print and online)
- Media releases
- Media kits
- Staff manuals
- Corporate profiles
- Award entries
She also hones her skills as a freelance journalist with the Sydney Morning Herald, writing articles on the SME (small to medium enterprise) sector for 'Enterprise' and stories for a range of features and special reports including management education, careers, corporate social responsibility, franchising, the mature age work force, employee engagement and executive coaching.
Pam is a true professional, delivering high quality copy to deadlines and going the extra mile for her clients. To view an extensive range of writing samples, visit www.kershaw.com.au
A weekly 'Business Marketplace' column for the Sydney Morning Herald, from 2000 to 2004.
Cover stories for Enterprise, Sydney Morning Herald and The Age, including:
- Sustainable business practices, April 2006
- Corporate giving, February 2005
- Executive coaching, April 2005
- Marketing your business, June 2005
- Staff retention, August 2005
- Sea-changers, October 2005
- Business networking, August 2004
- Successful restaurants and cafes, April 2004
- Attracting retail customers in a downturn), April 2001
Pam Kershaw, 103 Hotham St, Collingwood Vic 3066, Australia
Phone: 03 9419 4744 Mobile: 0414 962 580