MB McDonald
I write: Ads, books, articles, scripts, speeches, documents, stories. campaigns and concepts. My writing is: Commercial, strategic, creative, technical, persuasive, factual, whimsical, academic, satirical, grammatical, accurate, documentary, poetic, plain. And it's never anything but: Effective.
Local Availability: Wellington based, but willing and able to go anywhere at any time, where necessary.
Media Experience
Print, Web, Radio, TV
Biographical Note
I'm not much good talking about myself. So, here's what some others have said about my work as a:
Copy Writer
"Fan-freakin-tastic" [Steve Messenger, General Manager, Printstop]
Journalist
"Oh the delight to receive a literate script.you've produced a cracker" [David Russell, Consumers' Institute]
Writer
"I've been laughing so much while reading your story that my eyes began to water causing my mascara to slip slowly down my cheeks." [Yvonne van Dongen, onHoliday magazine]
Scriptwriter/Director
"A fabulous effort! The client is rapt. Many many thanks for your patience, your vision, for never compromising, for being a perfectionist and for all your passion and energy"" [Debra Snedden, Saatchi & Saatchi]
Marketing Strategist/Writer/Producer
"Responses to the campaign are overwhelmingly positive" [Market Pulse International. Otago University "Get Over It" Campaign]
Commercial Writer/Director
"I saw the finished Westpac work on Friday and it looks fantastic. It's a great result. You pulled it through brilliantly" [Kim Thorp, creative Director, Saatchi & Saatchi]
Creative Concept Development
".one of the highlights of the conference." [Jim Anderton - On Youth Concept for Innovate Conference, Christchurch]
Documentary Writer/Producer
".a rare opportunity to see documentary making at its finest" [Sarah Daniell, TV Week]
Series Writer/Director/Producer
".one of the best shows I've ever seen on the box.this is a production of integrity and is exquisitely crafted." [Tainui Stephens]
Satirical Writer
"New Zealand's most underused, most underestimated, native talent.she is - as John Clark was the master - the mistress of comic understatement.it is [her] gift, fuelled by the scripts of Michael McDonald, to apply the vitriol like no one else can.meaningfully, never meanly " [New Zealand Herald]
Reliable Person
"We have been most impressed with the ability of your team to produce very good material under demanding circumstances. " [Office of the Retirement Commissioner]
Published Writings
Awards selection
- ITVA Special Recognition Award for Writing 1991
- 'Silver Apple' Award - Intl Film & Video Festival, Oakland CA 1994
- New York 'Freddie' award for Health Education Films 1992 and 2000; and one of two finalists from 1500 entries for Supreme Award 2000
- First in Category, Videomed, Badajoz 2000
- TVNZ 'MANTIS' Marketing Award 2001
- Best Director, NZ Film and television Awards 2000 (Producer)
- Special Invitation: Input 2000 International television Film Festival, Halifax
- ITVA Certificates of Excellence 1991, 1992, 1993; Best Presenter 1992; Best Camera 1991
- Gold Medal, Pride in Print Awards, 1996
- CASE Awards, Chicago, Silver Award, Educational Marketing Campaign 2002
Contact Details
PO Box 27-205, Marion Square, Wellington, New Zealand
+64 4 274 431 528
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