Kate Hughes
Kate Hughes has 8 years experience in delivering precise, readable copy, writing and editing. Writing for the growing LOHAS (lifestyles of health and sustainability) market is a passion. To discuss your latest project, please get in touch.

Local Availability: Auckland Region (And destinations detailed below)

Media Experience
Print, Web, Radio, Internal/external branding

Biographical Note
Qualifications: BA in English/Film & Media

In 3.5 years as sole retail copywriter for Vodafone NZ and Vodafone Australia, I learned to develop succinct, precise copy that excites its audience. As in-branch copywriter for Westpac NZ, I continued to develop my style, injecting personality into informative consumer banking communications. 

As a copywriter I have added value to these and many other respected brands, including: Foster's (Taylor's Port, Matua, Rosemount, Wolf Blass) Tip Top Ice Cream, Orcon, NZ Post, Delegat Wine Estates, The Building Intelligence Group, and Orange Group.

Experience working across a number of markets has given me valuable insights that I bring to every project. These projects may include a combination of concepts, writing/editing, proofreading of features, DM, web, advertorial, brochures, press releases and print advertising. 

In addition to 8 years of advertising copywriting experience, I have two key areas of expertise: 

• Writing for LOHAS (lifestyles of health and sustainability) customers and readers. This encompasses beauty and wellbeing - skincare, nutrition, weight issues and complementary medicine. This passion also extends to ethical design, fashion and architecture. 
• Travel writing, particularly with an emphasis on ethical and eco-tourism. Planned travel in the next in the next 18 months will take me to Australia, Indonesia, Fiji, Rarotonga and Europe. Please contact me if you would like me to supply you with travel features for any of these popular destinations. My business travel emissions are offset through tree planting programmes.

A flexible working style means I can be relied on to meet deadlines with a smile. I'm happy to supply testimony of current, happy clients. If you'd like great value, passion and accuracy behind your written communications, please contact me for a no-obligation quote.

Published Writings
Discover Fiji Time, Issue 4 - Chief Writer
THINK Issues 5 & 6 - Lead articles, 'THINK Global' section
Bullet.co.nz Online fashion & culture magazine - Film and book reviews

Contact Details
Auckland, New Zealand.
Mobile: +64 21 974 573

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