Cathy Chatfield-Taylor
Visit www.cc-tunlimited.com, then contact me for compelling content, on deadline. I write trend stories, case studies, how-to articles, technology reviews and white papers; edit technical reports; and develop marketing content for technology solution providers.
Can work outside local area: Yes—serving clients in the United States and Canada since 1989
Media Experience
Print; Web; E-mail
Biographical Note
With more than 25 years of experience in marketing communication and magazine journalism, I bring a unique perspective to every assignment.
After earning a bachelor's in English and environmental science from Allegheny College and a master's in magazine journalism from Syracuse University, I gained early work experience as a technical writer and marketing copywriter for consulting engineers and software developers.
I became a freelance writer in 1989 to help professional service firms develop dynamic print materials. Over a six-year period, I wrote dozens of articles for trade and corporate magazines, helped launch five newsletters, and researched and wrote targeted marketing brochures.
In 1995, I joined EXPO magazine as editor-in-chief to report on the meeting and convention industry. I also wrote online content for the launch of EXPOweb.com, produced the magazine's first technology issue and developed a guide to industry Web sites as an advertising supplement.
Following my interest in the Web, I became a senior content developer for HNTB's Technology Group in 1997 to work on Web sites, interactive multimedia programs and digital video productions. I led development of two award-winning Web sites.
In February 1999, I relaunched my freelance business with an emphasis on writing and editing services for print and online publications. Since then, I've completed more than 230 projects for 75 individuals in 35 organizations.
I am now based in the San Francisco East Bay area and belong to the San Francisco Chapter of the International Association of Business Communicators.
Download my resume.
Published Writings
I work with technical professionals to help them communicate key messages to their customers and colleagues. Whether you're working on a white paper that positions you as a thought leader, or an interactive marketing campaign to drive traffic to your Web site, you can rely on me to communicate the value of your company's expertise in today's rapidly changing business environment.
My experience runs the gamut from sales and marketing campaigns, to employee communications, to reference manuals and technical reports, to magazine and newsletter articles. Contact me for help with:Magazines and Newsletters
Writing and editing services for trade and corporate publications. Recent assignments include:
BE Magazine Case Studies—Published by Bentley Systems Inc. (www.bentley.com), leading provider of software to engineering design firms and owner-operators, BE Magazine goes out quarterly to the architectural, engineering, construction, and operations professionals who user Bentley products. I write case studies about how Bentley solutions help solve the word's infrastructure challenges.
EXPO Magazine Features and Departments—EXPO (www.expoweb.com) offers strategies and solutions for trade show, convention and corporate event management. Since serving as editor-in-chief, I've been a regular contributor of trend stories, case studies and how-to articles on management and marketing strategies, best practices and technology.
Web sites and Intranets
Content planning and development that delivers useful information to the target audience. Recent sites include:
Hokura LLC (www.hokura.com)—Preparing to launch a new product at an industry conference, Hokura retained me to advise them on marketing strategy and positioning to reflect their current offerings. I teamed with Metography Visual Communications to plan and execute a new web site with all new content, including downloadable product sheet, case studies and press releases.
Redefining Progress (www.redefiningprogress.org)—Redefining Progress was awarded an Advanced Website Service Grant by the Taproot Foundation. Serving the dual role of website architect and copywriter/editor on an all-volunteer team, I contributed to planning the site structure, editing content and performing quality-assurance testing.
Books and Reports
Editorial direction, writing and editing services for large-scale projects. Recent assignments include:
Business Travelers Demand Fast, Secure Internet: A White Paper by iBAHN— iBAHN (www.ibahn.com) leads the market in providing corporations with secure wireless and wired broadband services in locations like lodging and conference venues. This white paper documents the trend toward high-speed Internet use and positions iBAHN as the leading service provider for hoteliers.
e-Housing: Online Reservations for Group Events: A White Paper by Passkey—Passkey International (www.passkey.com) is the travel industry's leading online solution for group reservations management and distribution. This white paper educates meeting professionals about how corporate, association and third-party planners can benefit from using an online group reservation management system to provide housing for small meetings and citywides.
View writing samples at http://www.cc-tunlimited.com/portfolio.htm
Contact Details
Cathy Chatfield-Taylor, Freelance Writer/Editor, CC-T Unlimited, San Francisco Bay Area, USA
Phone: 925.968.0088 Fax: 925.968.0098
Web: www.cc-tunlimited.com
Web: http://www.cc-tunlimited.com
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