Cathy Chatfield-Taylor
Visit www.cc-tunlimited.com , then contact me for compelling content, on deadline. My mission is to help clients engage customers through expert storytelling. I write trend stories, case studies, white papers and website content that effectively market technology products and services.
Can work outside local area: Yes—serving clients in the United States and Canada since 1989
Media Experience
Print; Web; E-mail
Biographical Note
With more than 25 years of experience in marketing communication and magazine journalism, I specialize in “journalistic marketing” -- telling compelling true stories with a selling twist.
After earning a bachelor's in English and environmental science from Allegheny College and a master's in magazine journalism from Syracuse University, I gained early work experience as a technical writer and marketing copywriter for consulting engineers and software developers.
I became a freelance writer in 1989 to help professional service firms develop dynamic print materials. Over a six-year period, I wrote dozens of articles for trade and corporate magazines, helped launch five newsletters, and researched and wrote targeted marketing brochures.
In 1995, I joined EXPO magazine as editor-in-chief to report on the meeting and convention industry. I also wrote online content for EXPOweb.com, produced the magazine's first technology issue and developed a guide to industry Web sites.
Following my interest in the Web, I became a senior content developer for HNTB's Technology Group in 1997 to work on Web sites, interactive multimedia programs and digital video productions. I led development of two award-winning Web sites.
In February 1999, I relaunched CC-T Unlimited with an emphasis on writing and editing services for technology solution providers. Since then, I've delivered compelling content for more than 270 projects with 100+ people in 60 organizations.
I recently relocated to the Palm City / Stuart / Port St. Lucie area on Florida's Treasure Coast, just north of West Palm Beach. I am a member of the International Association of Business Communicators, the American Society of Journalists and Authors, and the Florida Public Relations Society.
Download my resume.
Published Writings
Compelling content helps technology leaders interact with customers to identify industry challenges, promote innovative solutions and generate sales leads.
Whether you're working on a white paper that positions you as a thought leader, or an interactive marketing campaign to drive traffic to your Web site, you can rely on me to communicate the value of your company's expertise.
These recent projects exemplify the quality work I produce for clients from coast to coast:
Magazines and Newsletters
Writing and editing services for trade and corporate publications. Recent assignments include:
a2z Newsletter Success Stories—Published by a2z Inc. (www.a2zinc.net), a technology supplier in the meetings and events industry, the a2z Newsletter features articles about using web-based event management and marketing software. I write case studies that focus on how customers achieve a measurable return on investment.
Be Current Magazine Case Studies—Published quarterly by Bentley Systems (www.bentley.com), a leading provider of software for infrastructure engineering and design, the magazine is read by the architectural, engineering, construction and operations professionals who user Bentley products. I write about how the products help users design and build sustainable infrastructure.
See also: Bylined articles in CE News, Geospatial Today, Pipeline & Gas Journal and Roads & Bridges
Web sites and Intranets
Content planning and development for corporate and not-for-profit organizations. Recent sites include:
The Wall Street Journal Special Advertising Sections (online.wsj.com/ad/sustainablecities)—The WSJ SAS provides custom content solutions for advertisers by presenting authoritative, relevant and credible content in print and online. After successfully completing a print edition SAS (“The Demand for Water), I wrote “Fleet of the Future” for the Sustainable Cities microsite sponsored by BASF.
Daniel M. Center for Behavioral Change (www.dmcbc.org)—DMCBC provides individualized educational programs and specialized child care for 6-12 year olds with diagnosed emotional, behavioral and learning disabilities. I volunteered to help the founder create a new website that reflects the center's mission and programs, and provides resources for families.
See also: FloorplanGenie.com microsite powered by a2z
Books and Reports
Ghostwriting, copyediting and fact checking for IT solution providers. Recent assignments include:
Wolters Kluwer White Papers—Wolters Kluwer Financial Services (www.wolterskluwerfs.com) provides compliance, content, and technology solutions and services that help financial organizations manage risk. I ghosted three papers that position their experts as thought leaders in enterprise risk management and e-banking security.
Structural Engineering & Design Professional Development Series—Published by ZweigWhite Media (continuingeducation.zweigwhite.com), this series allows civil and structural engineers to earn continuing education credits by participating in focused courses. I ghosted two reports on building information modeling and integrated project delivery.
See also: The Year in Infrastructure series of Bentley publications (www.bentley.com/en-US/Corporate/Publications/The+Project+Yearbook/)
View writing samples at http://www.cc-tunlimited.com/portfolio.htm.
Contact Details
Cathy Chatfield-Taylor, Freelance Writer & Principal, CC-T Unlimited, West Palm Beach, FL USA
Web: www.CC-Tunlimited.com
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